Creating value for its customers is the single most important objective for any bank and all their strategic and operational activities contribute towards creating this value. In an effort to enhance customer relationships, reduce operational costs and open new avenues for revenue generation, banks globally need to deploy a multi-channel service delivery infrastructure providing consistent banking services to their customers. The Cuecent Integrated Channel Manager, an ESB for Financial Institutions, is a standards based integration framework addressing the requirements of a comprehensive, multi-channel integration environment allowing banks to:

• Reduce the Total Cost of Ownership (TCO) for any new service addition & new delivery channel roll out
• Manage their services consistently and economically across multiple delivery channels and branches to ensure customer acquisition, satisfaction & retention
• Speed new banking services and products to market without having to work around data integration and application presentation constraints
• View customer interaction information across all channels enhancing branch responsiveness & expanding cross-selling opportunities
• Ensure IT investment protection by extending the value of the state of the art technology beyond its branches
• Decouples the banks back-end system from the various delivery channels

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